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Pop-idoles. Le marché des voix amoureuses au Japon

Abstract : The music industry in Japan - the second in the world - is based on the production of idols (aidoru), i.e. young girls subject to singular rules: 1 / Must not have talent 2 / Smile 3 / Must not date anybody. The idol is made so that each fan can dream of an intimate relationship with her. Although the pop music industry in Japan was born in the 1960s on the American model, it therefore stood out in a singular way by providing young girls as emotional commodities, pushing music into the background behind “handshake meetings” (akushu-kai), allowing fans to touch their beloved. By studying these “idolatry games” - including the ones aimed at women, available as video games or 3D versions - I hope to bring a fresh look at the very notion of music: in the case of Japan, mass music does not produce stars but an illusion of a girlfriend/boyfriend. What social functions is it assigned? Are these functions the same depending on whether the idols are true or fictitious?
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Contributor : Agnes Giard <>
Submitted on : Friday, December 25, 2020 - 12:45:20 PM
Last modification on : Saturday, December 26, 2020 - 3:25:53 AM



Agnès Giard. Pop-idoles. Le marché des voix amoureuses au Japon. Les Essentiels d'Hermès, CNRS Edition 2020, « Autant de musiques, autant de mondes », n° 86 (1), pp.65-71. ⟨10.3917/herm.086.0065⟩. ⟨hal-03088097⟩



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