Understanding Obese Patients’ Engagement by Their Empowderment Level: the Case of Bariatric Surgery

Angélique Rodhain (1, 2, 3) , Andréa Gourmelen (1, 2)

1 UM - Université de Montpellier
2 MRM - Montpellier Research in Management
3 Labex Entreprendre

Too numerous cases of failures of bariatric surgery lead at better investigating its key success factors. Specifically, patients have to get engaged in a lifelong physical activity and diet program. Thanks to life narratives of 14 patients, the results underline a close relationship between empowerment and the patient’s engagement.

Mots clés: obesity; empowerment; life narrative; implication; health marketing

Domaines: Gestion et management

Angélique Rodhain, Andréa Gourmelen. Understanding Obese Patients’ Engagement by Their Empowderment Level: the Case of Bariatric Surgery. Advances in Consumer Research, Oct 2020, Paris, France. ⟨hal-03085578⟩