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Entre invisibilité et ubiquité : l’émergence paradoxale des professionnels de la communication politique dans les campagnes électorales suisses des années 1940 aux années 1980

Abstract : The emergence of political communication professionals in the second half of the 20th century in Switzerland is a little known and largely underestimated phenomenon. Swiss politics was long thought of as largely unprofessionalized, particularly before the 1990s. However, the study of the electoral campaigns of the first decades after WWII shows how an initial generation of publicists and pollsters gradually established its legitimacy among political parties, notably by claiming to provide responses to feelings of democratic “malaise.” At the same time, in order to stand out from each other, the parties stigmatized their competitors’ professionalization, and even “Americanization,” while obfuscating their own reliance on different forms of expertise in political communication.
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https://hal.archives-ouvertes.fr/hal-02901523
Contributor : Zoé Kergomard <>
Submitted on : Monday, July 27, 2020 - 10:06:12 AM
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Zoé Kergomard. Entre invisibilité et ubiquité : l’émergence paradoxale des professionnels de la communication politique dans les campagnes électorales suisses des années 1940 aux années 1980. Les Enjeux de l'information et de la communication, GRESEC - Université Grenoble III, 2020, La professionnalisation de la communication politique en question : acteurs, pratiques, métiers, 21 (2), pp.27-39. ⟨hal-02901523⟩

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