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Using infomercials to communicate about CSR: A way to enhance credibility ?

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https://hal.archives-ouvertes.fr/hal-02632648
Contributor : Isabelle Celet <>
Submitted on : Wednesday, May 27, 2020 - 11:16:09 AM
Last modification on : Thursday, May 28, 2020 - 3:37:41 AM

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  • HAL Id : hal-02632648, version 1

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Catherine Janssen, P. Munten, Valérie Swaen. Using infomercials to communicate about CSR: A way to enhance credibility ?. AMS 19th World Marketing Congress, Jul 2016, Paris, France. 2016. ⟨hal-02632648⟩

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