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Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism

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https://hal.archives-ouvertes.fr/hal-02615247
Contributor : Isabelle Celet <>
Submitted on : Friday, May 22, 2020 - 12:21:49 PM
Last modification on : Saturday, May 23, 2020 - 3:25:33 AM

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  • HAL Id : hal-02615247, version 1

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S. Du, Cecile Ajw Janssens, Valérie Swaen. Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism. Winter Conference of the American Marketing Association, Feb 2017, Orlando, Florida, United States. 2017. ⟨hal-02615247⟩

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