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Le concept de pardon en marketing

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https://hal.archives-ouvertes.fr/hal-02612736
Contributor : Isabelle Celet <>
Submitted on : Tuesday, May 19, 2020 - 2:23:46 PM
Last modification on : Wednesday, May 20, 2020 - 1:47:46 AM

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  • HAL Id : hal-02612736, version 1

Citation

Dominique Crié, Olivier Morrisson. Le concept de pardon en marketing. 34ème Congrès International de l’Association Française de Marketing, May 2018, Strasbourg, France. 2018. ⟨hal-02612736⟩

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