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Let’s Not “Taint” Stigma Research With Legitimacy, Please

Abstract : We propose that stigma and legitimacy are distinct constructs. Drawing from extant research, empirical observations, and the theoretical assumptions of both constructs we assert that, in spite of increasing efforts to equate stigma as illegitimacy, the opposite of legitimacy, that it is not. Specifically, we argue that organizations and their actors can be both stigmatized and legitimate at the same time. With this recognized, we propose a stigma-focused research agenda, separate from - and untainted by - legitimacy. Further, we propose an agenda that broadens conceptualizations of audiences and their dynamics, addresses how normal “deviants” take action in the face of stigma, and reconceptualises how audiences and the stigmatized interact.
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Contributor : Isabelle Celet Connect in order to contact the contributor
Submitted on : Wednesday, May 13, 2020 - 2:53:57 PM
Last modification on : Tuesday, April 12, 2022 - 4:12:04 PM

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Wesley Helms, Karen Patterson, Bryant Ashley Hudson. Let’s Not “Taint” Stigma Research With Legitimacy, Please. Journal of Management Inquiry, SAGE Publications (UK and US), 2018, 28 (1), pp.5-10. ⟨10.1177/1056492618790896⟩. ⟨hal-02572140⟩



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