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Why not take a performative approach to entrepreneurship?

Abstract : Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.
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Submitted on : Tuesday, May 12, 2020 - 2:11:31 PM
Last modification on : Tuesday, April 12, 2022 - 4:12:04 PM



Raghu Garud, Joel Gehman, Antonio Paco Giuliani. Why not take a performative approach to entrepreneurship?. Journal of Business Venturing Insights, 2018, 9, pp.60-64. ⟨10.1016/j.jbvi.2018.01.001⟩. ⟨hal-02570862⟩



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