Skip to Main content Skip to Navigation
Directions of work or proceedings

Marketing Knowledge Discovery and Big Data Analytics. Towards reducing technological entry barriers for marketing scientists

Complete list of metadatas

https://hal.archives-ouvertes.fr/hal-02569630
Contributor : Isabelle Celet <>
Submitted on : Monday, May 11, 2020 - 2:49:20 PM
Last modification on : Tuesday, May 12, 2020 - 1:45:12 AM

Identifiers

  • HAL Id : hal-02569630, version 1

Collections

Citation

Michel Calciu, Jean-Louis Moulins, Salerno Francis. Marketing Knowledge Discovery and Big Data Analytics. Towards reducing technological entry barriers for marketing scientists. 19th International Marketing Trends Conference, Jan 2020, Paris, France. 2020. ⟨hal-02569630⟩

Share

Metrics

Record views

8