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The future of technology in marketing; utopia or dystopia?

Paul Harrigan Kristof Coussement 1 Caroline Lancelot Miltgen 2 Chatura Ranaweera
1 LEM - Lille économie management - UMR 9221
2 Audencia Recherche
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https://hal.archives-ouvertes.fr/hal-02566640
Contributor : Caroline Lancelot Miltgen <>
Submitted on : Thursday, May 7, 2020 - 11:07:45 AM
Last modification on : Thursday, December 10, 2020 - 11:32:30 AM

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UNAM | LEM_LILLE | UNIV-LILLE | CNRS | UNIV-ARTOIS | AUDENCIA

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Paul Harrigan, Kristof Coussement, Caroline Lancelot Miltgen, Chatura Ranaweera. The future of technology in marketing; utopia or dystopia?. Journal of Marketing Management, Westburn Publishers, 2020, 36 (3-4), pp.211-215. ⟨10.1080/0267257X.2020.1744382⟩. ⟨hal-02566640⟩

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