Doing Business in Africa

Suzanne Marie Apitsa (1) , Eric Milliot (1)

1 CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722]

This book presents insights from cutting-edge international business and management research relating to Africa. Economic growth and foreign investment in the region remains strong, despite some slowing down in recent years. This trend of economic growth and its impact on international trade and FDI has attracted Western businesses, eager to capitalize on this emerging market. In this context, new relationships and interactions have stimulated business research on Africa. Split into four parts covering the internationalization process, international logistics, trans-border corporate social responsibility and trust in Africa, the book covers a range of emerging trends, academic discussion and evolving issues across the spectrum of business research. It is a valuable read for students, researchers and practitioners interested in doing business in Africa.

Domaines: Sciences de l'Homme et Société; Gestion et management

Suzanne Marie Apitsa, Eric Milliot. Doing Business in Africa: : From Economic Growth to Societal Development. Palgrave Macmillan, ISSN 2662-1185, 2021, Palgrave Studies of Internationalization in Emerging Markets, 978-3-030-50738-1. ⟨10.1007/978-3-030-50739-8⟩. ⟨hal-02558740⟩