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The use of Twitter in promoting digital libraries: a case study of QDL

Abstract : Digital libraries often need to make tweets that will attract high engagement rate. To understand this factor in relation to Qatar Digital Library (QDL), this paper will draw a comparison of tweeter feeds of QDL, British Library Labs (BL Labs) as well as Europeana Digital Library. In doing so, the paper will try to establish the reasons behind low engagement rate in the QDL tweets. So, this paper will develop steps that QDL can take so that it can increase its current number of Twitter followers and increase the engagement rate of its users. The things that QDL is failing to address will be identified by comparing the best Twitter practices from BL Labs, and Europeana digital library to that of QDL. After identifying, a recommended practices for the QDL will be provided. The practices will mainly be meant to help QDL have better Twitter engagement rate.
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https://hal.archives-ouvertes.fr/hal-02544254
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Submitted on : Thursday, April 16, 2020 - 10:43:45 AM
Last modification on : Thursday, May 21, 2020 - 3:44:59 PM

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Maha Alsarraj. The use of Twitter in promoting digital libraries: a case study of QDL. ELPUB 2020 24rd edition of the International Conference on Electronic Publishing, Apr 2020, Doha, Qatar. ⟨10.4000/proceedings.elpub.2020.6⟩. ⟨hal-02544254⟩

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