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Communication Dans Un Congrès Année : 2013

What makes people not throw goods away when they want to get rid of them? An application to books, clothes and mobile phones

Résumé

Knowing what people do when an object is useless is mandatory, especially nowadays where firms communicate on sustainable development and public policies in developed countries on the need to reduce the amount of waste. This research funded by a French organization involved in this topic, ADEME, tries to evoke information on that point. After a first stage where we have conducted qualitative interviews to define what people do when they want to get rid of three types of objects - clothes, books and mobile phones - this research focuses on what motivates people to adopt a particular behavior rather than throwing them away. The perceived condition of the good and the usefulness dimension of the attitude impact on the adoption of a more responsible behavior. However, regarding the types of objects considered, specific determinants have been identified and have to be taken into account to motivate people not to throw objects away.
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Dates et versions

hal-02539013 , version 1 (15-04-2020)

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  • HAL Id : hal-02539013 , version 1

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Florence de Ferran, Elisabeth Robinot. What makes people not throw goods away when they want to get rid of them? An application to books, clothes and mobile phones. 42nd EMAC, Jun 2013, Istanbul, Turkey. ⟨hal-02539013⟩
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