Product innovation and export performances of French dairy firms
Résumé
This paper deals with the innovation strategy of French dairy firms. From an original dataset, we identify three mains strategies of innovations: new product, new variety and new packaging. We merge the innovation dataset with the French customs data to gather the information on the export behaviour of dairy firms. We show that the number of launches (our innovation intensity measure) lead to more extensive and intensive margins. We also obtain that there are no better innovation strategies to export; however, exporters who develop new product and new packaging simultaneously export more in quantity.