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Is less more? The effect of substitution product innovations on consumer-luxury brands relationships

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https://hal.archives-ouvertes.fr/hal-02473303
Contributor : Aurélie Hemonnet-Goujot <>
Submitted on : Monday, February 10, 2020 - 4:19:00 PM
Last modification on : Tuesday, February 11, 2020 - 1:50:01 AM

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  • HAL Id : hal-02473303, version 1

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Aurélie Hemonnet-Goujot, Fanny Magnoni, Aurélie Kessous. Is less more? The effect of substitution product innovations on consumer-luxury brands relationships. Monaco Symposium on Luxury, Feb 2020, Monaco, France. ⟨hal-02473303⟩

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