Is less more? The effect of substitution product innovations on consumer-luxury brands relationships

Aurélie Hemonnet-Goujot; Fanny Magnoni; Aurélie Kessous

Conference papers

Is less more? The effect of substitution product innovations on consumer-luxury brands relationships

Aurélie Hemonnet-Goujot ^{1, 2} Fanny Magnoni ^{1, 2} Aurélie Kessous ^{1, 2}

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal.archives-ouvertes.fr/hal-02473303
Contributor : Aurélie Hemonnet-Goujot <>
Submitted on : Monday, February 10, 2020 - 4:19:00 PM
Last modification on : Tuesday, February 11, 2020 - 1:50:01 AM

Is less more? The effect of substitution product innovations on consumer-luxury brands relationships

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Is less more? The effect of substitution product innovations on consumer-luxury brands relationships

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