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Communication Dans Un Congrès Année : 2019

City branding co-ownership: do external stakeholders listen to strategies ?

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hal-02468380 , version 1 (05-02-2020)

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  • HAL Id : hal-02468380 , version 1

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Christophe Alaux, Laura Carmouze, Christine Cuenca. City branding co-ownership: do external stakeholders listen to strategies ?. International Place Branding Association, Nov 2019, Volos, Greece. ⟨hal-02468380⟩
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