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Profit-with-purpose companies and institutional logics' dynamics: lessons from a public service company

Abstract : Profit-with-purpose corporations (PPCs) are new corporate forms that include a commitment of social or environmental nature in their by-laws, and that aim at better considering stakeholder interests. Because of its binding nature, we expect that a purpose may freeze institutional logics within PPCs. But what happens when the purpose is formulated as an innovative goal? The study is based on a historical case of PPC: La Poste, an incumbent company of public service in France. Our work reveals important phenomena with strong implications: the case indicates that a generative purpose leads to a systematic effort to designate new concepts that precisely call for the construction of new institutional logics.
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https://hal.archives-ouvertes.fr/hal-02445262
Contributor : Samantha Ragot <>
Submitted on : Thursday, January 23, 2020 - 10:49:57 AM
Last modification on : Wednesday, October 14, 2020 - 4:02:32 AM
Long-term archiving on: : Friday, April 24, 2020 - 12:43:19 PM

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  • HAL Id : hal-02445262, version 1

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Samantha Ragot, Blanche Segrestin. Profit-with-purpose companies and institutional logics' dynamics: lessons from a public service company. Strategic Management Society, Oct 2019, Minneapolis, United States. ⟨hal-02445262⟩

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