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Web 2.0 et musées : les nouveaux visages du visiteur

Abstract : The increasing integration of techniques from Web 2.0 by the museums illustrates the profound changes that these structures have realized in building their relationship with the audience. The use of these devices, based on a logic of participation, leads to involve the visitor, traditionally ra- ther kept at a distance, on all stages of the implementation of the museum offered on Internet. Through a careful exa- mination of sites and features offered by the museal struc- tures, different roles now devolved to the public have been identified. The emergence of these new “faces” of the visitor comes to question, in the longer-term, about the identity and the legitimacy of the museums themselves.
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Submitted on : Thursday, December 26, 2019 - 10:14:41 PM
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Rémi Mencarelli, Mathilde Pulh. Web 2.0 et musées : les nouveaux visages du visiteur. Décisions Marketing, 2012, 65, pp.77-82. ⟨10.7193/DM.065.77.82⟩. ⟨hal-02424270⟩



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