Why a local food product will never be confused with a national or global brand food product ?

Document type :
Conference papers
Complete list of metadatas

https://hal.archives-ouvertes.fr/hal-02419084
Contributor : Yolande Piris <>
Submitted on : Thursday, December 19, 2019 - 12:01:24 PM
Last modification on : Wednesday, January 8, 2020 - 1:07:13 AM

Identifiers

  • HAL Id : hal-02419084, version 1

Citation

Olivier Ardouin, Yolande Piris. Why a local food product will never be confused with a national or global brand food product ?. International Marketing Trend Conference, Jan 2020, Paris, France. ⟨hal-02419084⟩

Share

Metrics

Record views

17