Why a local food product will never be confused with a national or global brand food product ?

Olivier Ardouin (1) , Yolande Piris (1)

1 LEGO - Laboratoire d'Economie et de Gestion de l'Ouest

Domaines: Gestion et management

Olivier Ardouin, Yolande Piris. Why a local food product will never be confused with a national or global brand food product ?. International Marketing Trend Conference, Jan 2020, Paris, France. ⟨hal-02419084⟩