Nudges et marketing : la perspective des consommateurs

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Conference papers
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https://hal.archives-ouvertes.fr/hal-02386451
Contributor : Yolande Piris <>
Submitted on : Friday, November 29, 2019 - 12:22:16 PM
Last modification on : Wednesday, January 8, 2020 - 1:08:37 AM

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  • HAL Id : hal-02386451, version 1

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Yolande Piris, Othman Boujena. Nudges et marketing : la perspective des consommateurs. Congrès de l'AFM, May 2019, Le Havre, France. ⟨hal-02386451⟩

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