Food metaphor in advertising of non-food brands: Towards a conceptual model of the impact on consumer affective responses

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Conference papers
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https://hal.archives-ouvertes.fr/hal-02386439
Contributor : Yolande Piris <>
Submitted on : Friday, November 29, 2019 - 12:17:28 PM
Last modification on : Wednesday, January 8, 2020 - 1:08:26 AM

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  • HAL Id : hal-02386439, version 1

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Othman Boujena, Isabelle Ulrich, Yolande Piris, Laetitia Chicheportiche. Food metaphor in advertising of non-food brands: Towards a conceptual model of the impact on consumer affective responses. EMAC, May 2017, Groningen, Netherlands. ⟨hal-02386439⟩

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