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Business for Society

Abstract : This series seeks to restore the original meaning of Business for Society. There are examples of businesses that are making impressive strides in delivering positive impacts for society as well as their bottom line, but as the concept of corporate responsibility has become more mainstream in recent years, many organisations have adopted the term and reduced it to a marketing message. In doing so, not only do they fail to deliver meaningful benefit to society and the environment but, of equal damage, encourage cynicism and undermine the very concept. Business for Society redresses the balance and promotes the original idea of corporate responsibility.
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Contributor : Jérôme MERIC Connect in order to contact the contributor
Submitted on : Wednesday, November 27, 2019 - 10:23:24 AM
Last modification on : Tuesday, September 13, 2022 - 5:34:07 PM


  • HAL Id : hal-02382307, version 1


Francesco Gangi, Jérôme Méric, Rémi Jardat, Lucia Michela Daniele. Business for Society. Francesco Gangi; Jérôme Méric; Rémi Jardat; Lucia Michela Daniele. Routledge, 2019, 978-0-367-34549-5. ⟨hal-02382307⟩



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