Social network in marketing (social media marketing) opportunities and risks, International Journal of Managing Public Sector Information and Communication Technologies, vol.2, issue.1, p.13, 2011. ,
Social media: The new hybrid element of the promotion mix, Business horizons, vol.52, issue.4, pp.357-365, 2009. ,
Managing brands in the social media environment, J. of Interactive Marketing, vol.27, issue.4, pp.242-256, 2013. ,
Want to be retweeted? large scale analytics on factors impacting retweet in twitter network, Social computing (socialcom), 2010 ieee second international conference on, pp.177-184, 2010. ,
Predicting the popularity of viral topics based on time series forecasting, Neurocomputing, vol.210, pp.55-65, 2016. ,
What is twitter, a social network or a news media?, Proceedings of the 19th international conference on World wide web, pp.591-600, 2010. ,
Information diffusion on twitter: everyone has its chance, but all chances are not equal, Signal-Image Technology & Internet-Based Systems (SITIS), pp.483-490, 2013. ,
Predicting popular messages in twitter, Int. Conf. Companion on WWW, pp.57-58, 2011. ,
Predicting information diffusion in social networks with users social roles and topic interests, Information Retrieval Technology, pp.349-355, 2016. ,
Social influence locality for modeling retweeting behaviors, IJCAI, vol.13, pp.2761-2767, 2013. ,
Understanding retweeting behaviors in social networks, Int. conf. on Information and knowledge management, pp.1633-1636, 2010. ,
Location extraction from disaster-related microblogs, Int. Conf. on WWW, pp.1017-1020, 2013. ,
Named entity recognition in tweets: an experimental study, Proceedings of the Conference on Empirical Methods in Natural Language Processing, pp.1524-1534, 2011. ,
Predicting Information Diffusion on Twitter -Analysis of predictive features, Journal of Computational Science, vol.22, 2017. ,