B. Bernstein, The Structuring of Pedagogic Discourse, vol.4, 1990.

P. Bourdieu, Language and Symbolic Power, 1991.

C. Carter, S. Clegg, and M. Kornberger, Strategy as Practice?', Strategic Organization, Organization, vol.6, issue.1, pp.83-99, 2008.

C. Carter, S. Clegg, and M. Kornberger, S-A-P Zapping the Field, Strategic Organization, vol.6, issue.1, pp.107-119, 2008.

L. Chouliaraki and N. Fairclough, Discourse in Late Modernity: Rethinking Critical Discourse Analysis, 1999.

S. Clegg and D. Courpasson, Political Hybrids: Tocquevillean Views on Project Organizations, Journal of Management Studies, vol.41, issue.4, pp.525-572, 2004.

S. Clegg, D. Courpasson, and N. Phillips, , 2006.

F. Cooren, Textual Agency: How Texts Do Things in Organizational Settings, Organization, vol.11, issue.3, pp.373-93, 2004.

F. Cooren, Communication as Organizing: Empirical and Theoretical Explorations in the Dynamic of Text and Conversation, pp.81-100, 2006.

F. Cooren, . Matte, . Frédéric, J. R. Taylor, and C. Vasquez, A Humanitarian Organization in Action: Organizational Discourse as an Immutable Mobile, vol.1, pp.153-90, 2007.

P. Gay, The Tyranny of the Epochal: Change, Epochalism and Organizational Reform, Praise of Bureaucracy: Weber, Organization and Ethics, vol.10, pp.663-84, 2000.

P. Eriksson and H. Lehtimäki, Strategic Management of the Local Information Society. A Constructionist Perspective on the Production and Evaluation of Strategy Documents, Administrative Studies, vol.4, pp.290-301, 1998.

M. Ezzamel and H. Willmott, Strategy as Discourse in a Global Retailer: A Supplement to Rationalist and Interpretive Accounts, Organization Studies, vol.29, issue.2, pp.191-217, 2008.

N. Fairclough, Language and Power, 1989.

N. Fairclough, Discourse and Social Change, 1992.

N. Fairclough, Critical Discourse Analysis: The Critical Study of Language, 1995.

N. Fairclough, Analysing Discourse: Textual Analysis for Social Research, 2003.

N. Fairclough, Discourse Analysis in Organization Studies: The Case for Critical Realism, Organization Studies, vol.26, issue.6, pp.915-954, 2005.

N. Fairclough and R. Wodak, Critical Discourse Analysis, pp.258-84, 1997.
URL : https://hal.archives-ouvertes.fr/hal-00466541

E. Ferlie, . Ashburner, . Lynn, L. Fitzgerald, and A. Pettigrew, New Public Management in Action, 1996.

J. Forester, Planning in the Face of Power, 1989.

G. Grandy and A. J. Mills, Strategy as Simulacra? A Radical Reflexive Look at the Discipline and Practice of Strategy, Journal of Management Studies, vol.41, issue.7, pp.1153-70, 2004.

M. A. Halliday, An Introduction to Functional Grammar, 1994.

C. Hardy, I. Palmer, and N. Phillips, Discourse as a Strategic Resource, Human Relations, vol.53, issue.9, pp.1227-1275, 2000.

C. Hardy and N. Phillips, Discourse and Power, The Sage Handbook of Organizational Discourse, pp.299-316, 2004.

B. Hodge and G. Coronado, Mexico Inc.? Discourse Analysis and the Triumph of Managerialism, Organization, vol.13, issue.4, pp.529-576, 2006.

C. Hood, A Public Management for All Seasons, Public Administration, vol.69, issue.1, pp.3-19, 1991.

R. Iedema, Formalising Organizational Meaning, Discourse and Society, vol.10, issue.1, pp.49-65, 1999.

P. Jarzabkowski, Strategy as Practice: An Activity Based Approach, 2005.

P. Jarzabkowski and R. Whittington, A Strategy-as-Practice Approach to Strategy Research and Education, Journal Of Management Inquiry, vol.17, issue.4, pp.282-86, 2008.

D. Knights and G. Morgan, Strategic Discourse and Subjectivity: Towards a Critical Analysis of Corporate Strategy in Organizations, Organization Studies, vol.12, issue.2, pp.251-73, 1991.

P. Laine and E. Vaara, Struggling Over Subjectivity: A Discursive Analysis of Strategic Development in an Engineering Group, Human Relations, vol.60, issue.1, pp.29-58, 2007.

D. L. Levy, . Alvesson, . Mats, and H. Willmott, Critical Approaches to Strategic Management, Studying Management Critically, pp.92-110, 2003.

S. Lilley, The Language of Strategy, The Language of Organization, pp.66-88, 2001.

A. Luke, Beyond Science and Ideology Critique: Developments in Critical Discourse Analysis, Annual Review of Applied Linguistics, vol.22, pp.96-110, 2002.

J. Lyons, , vol.2, 1977.

S. Mantere and E. Vaara, On the Problem of Participation in Strategy: A Critical Discursive Perspective, Organization Science, vol.19, issue.2, pp.341-61, 2008.

D. Mccabe, Strategy-as-Power: Ambiguity, Contradiction and the Exercise of Power in a UK Building Society', Organization, 2010.

T. Norton and C. Sadler, Dialectical Hegemony and the Enactment of Contradictory Definitions in a Rural Community Planning Process, Southern Communication Journal, vol.71, issue.4, pp.363-82, 2006.

L. S. Oakes, B. Townley, and D. J. Cooper, Business Planning as Pedagogy: Language and Control in a Changing Institutional Field, Administrative Science Quarterly, vol.43, issue.2, pp.257-92, 1998.

N. Phillips, G. Sewell, and S. Jaynes, Applying Critical Discourse Analysis in Strategic Management Research, Organizational Research Methods, vol.11, issue.4, pp.770-89, 2008.

L. F. Rakow, . Belter, . Becky, . Dyrstad, . Heidi et al., The Talk of Movers and Shakers: Class Conflict in the Making of a Community Disaster, Southern Communication Journal, vol.69, issue.1, pp.37-50, 2003.

D. Robichaud, Communication as Organizing: Empirical and Theoretical Explorations in the Dynamic of Text and Conversation, pp.101-115, 2006.

C. Rouillard and D. Giroux, Public Administration and the Managerial Fervour for Values and Ethics: Of Collective Confusion in Control Societies, Administrative Theory and Praxis, vol.27, issue.2, pp.330-57, 2005.

D. Samra-fredericks, Strategizing as Lived Experience and Strategists' Everyday Efforts to Shape Strategic Direction, Journal of Management Studies, vol.40, issue.1, pp.141-74, 2003.

D. Samra-fredericks, Managerial Elites Making Rhetorical and Linguistic "Moves" for a Moving (Emotional) Display', Human Relations, vol.57, issue.9, pp.1103-1147, 2004.

D. Samra-fredericks, Discourse" and the Everyday International Constitution of "Power Effects, Organization, vol.12, issue.6, pp.803-844, 2005.

D. Seidl, General Strategy Concepts and the Ecology of Strategy Discourses: A Systemic-Discursive Perspective, Organization Studies, vol.28, issue.2, pp.197-218, 2007.

J. M. Swales, Genre Analysis: English in Academic Settings, 1990.

P. Thomas, The Recontextualization of Management: A Discourse-Based Approach to Analyzing the Development of Management Thinking, Journal of Management Studies, vol.40, issue.4, pp.775-801, 2003.

R. Thomas and A. Davies, Theorizing the Micro-Politics of Resistance: New Public Management and Managerial Identities in the UK Public Services, Organization Studies, vol.26, issue.5, pp.683-706, 2005.

E. Vaara, B. Kleymann, and H. Seristö, Strategies as Discursive Constructions: The Case of Airline Alliances, Journal of Management Studies, vol.41, issue.1, pp.1-35, 1998.
URL : https://hal.archives-ouvertes.fr/hal-02311665

T. A. Dijk, Critical Discourse Analysis, Handbook of Discourse Analysis, pp.352-71, 2001.

R. Whittington, Completing the Practice Turn in Strategy Research, Organization Studies, vol.27, issue.5, pp.613-647, 2006.

R. Wodak, Critical Discourse Analysis, Qualitative Research Practice, pp.197-213, 2004.

, His research interests focus on strategy and strategizing, organizational change, multinational corporations and globalization, the role of the media in organizing and management and methodological issues in organization and management research. He has recently worked with a particular focus on narrative and discursive perspectives. His work has been published in leading academic journals, Address: Hanken School of Economics, vol.479, p.101

, Pekka Pälli is Senior Lecturer at the Aalto University School of Economics in Helsinki and Adjunct Professor of Discourse Studies at the University of Vaasa. He teaches business communication and specializes in linguistically-oriented forms of discourse analysis. His recent research activities focus on strategy discourse and discursive aspects of strategy work

, Virpi Sorsa is a doctoral student at Hanken School of Economics in Helsinki, Finland. She is preparing her doctoral thesis on the social and discursive practices of strategizing in the context of public administration. Her research focuses on how strategy is communicated in and around organizations and she is particularly interested in strategy conversations and material aspects of strategy work, Address: Hanken School of Economics, vol.479, p.101