Les nouvelles aides à la vente et à l’achat : définition, état de l’art et proposition d’une taxinomie

Abstract : New sales Aids : definition, literature review and proposal of a taxonomy Over the past five years, the introduction of new tools in the consumer buying process has significantly increased. The development of mobile technology and the strategies of businesses promote the diversity of these tools. Therefore, this article aims to create a sustainable taxonomy of these new sales aids (NSA). This taxonomy will enable researchers to extend the results of their work and managers to identify different types of NSA and to help them to better choose which NSA to implement according to their strategy.
Document type :
Journal articles
Complete list of metadatas

https://hal.archives-ouvertes.fr/hal-02309926
Contributor : Emna Bouladi <>
Submitted on : Wednesday, October 9, 2019 - 4:43:13 PM
Last modification on : Thursday, October 10, 2019 - 1:24:19 AM

Identifiers

Collections

Citation

Marie Beck, Dominique Crié. Les nouvelles aides à la vente et à l’achat : définition, état de l’art et proposition d’une taxinomie. Décisions Marketing, Association Française du Marketing, 2015, 79, pp.131-150. ⟨10.7193/DM.079.131.150⟩. ⟨hal-02309926⟩

Share

Metrics

Record views

8