« Marketing Irishness today. A case study on authenticity in French businesses »

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https://hal.archives-ouvertes.fr/hal-02166671
Contributor : Nathalie Policard <>
Submitted on : Thursday, June 27, 2019 - 9:19:45 AM
Last modification on : Friday, June 28, 2019 - 1:32:32 AM

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  • HAL Id : hal-02166671, version 1

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Julien Guillaumond. « Marketing Irishness today. A case study on authenticity in French businesses ». 11ème Colloque de l’Association of Franco-Irish Studies (AFIS), 2015, La rochelle, France. ⟨hal-02166671⟩

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