« ‘Butter them up’ When marketing meets heritage. The case of Irish butter in Germany? »

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https://hal.archives-ouvertes.fr/hal-02166307
Contributor : Nathalie Policard <>
Submitted on : Wednesday, June 26, 2019 - 4:43:57 PM
Last modification on : Thursday, June 27, 2019 - 1:34:45 AM

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  • HAL Id : hal-02166307, version 1

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Julien Guillaumond. « ‘Butter them up’ When marketing meets heritage. The case of Irish butter in Germany? ». in Patrimoine / Culural Heritage in France and Ireland, dir. Maher, E. et E. O’Brien, Bern, Peter Lang, p. 185-202., 2019. ⟨hal-02166307⟩

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