Rivalry and its mysteries: When Physics leverages Strategy.

Philippe Mouillot (1) , Rémy Park (1)

1 CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722]

This research considers Michael Porter's "Five Forces" diagram for what forces firstly mean, a strength or an energy as an attribute of physical action or movement. Here, our objective is to build a competitive rivalry assessment tool to assist decision-making processes. Since the literature review has proven that such improbable couples make sense, we have invited Physics to collaborate with Management Sciences. After screening both Structured and Expert diagrams, we came up with a quantitative solution, which might be a new asset to diagnose the intensity of a market's rivalry through the calculation of every force's real weight. A theoretical application to art and salt sectors anchors the roots of further research.

Mots clés: 5 Forces; Physics; Rivalry

Domaines: Gestion et management

Philippe Mouillot, Rémy Park. Rivalry and its mysteries: When Physics leverages Strategy.. Recherches en sciences de gestion, 2019, 133, pp.29-51. ⟨10.3917/resg.133.0029⟩. ⟨hal-02148900⟩