Analysis of a city image transformation, from strategy to tactics. The revival of Lyon (France) as (international) Silk City.
城市意象的更迭 -从战略战术层面分析法国里昂作为世界丝绸城市的复兴
Résumé
For more than four centuries Lyon has been the French city of Silk and its history is marked with it through three important stages. The industrialization with automatic looms in the 1825 and the following years the decline of Silk of Lyon, luxurious but competed by synthetic fibers and Chinese and Japanese productions after the World War II; the revival since the 2000s thanks to the creativity and the technological innovation but also to a very structured strategy. To give the Silk a powerful creative image, several economic players and the Metropolis of Lyon got mobilized, leaned on the strong links of Lyon with China and planned a very completed strategy. It is this strategy, complex and rich that we shall analyze here by positioning us at the same time in the analysis of acts and in that of actors' strategies. The objective is not to tell exactly the history and the transformations of the silk or the revolt of the Silk workers, but to show the way in which Lyon manages to turn silk into a creative industry in the 21st Century, and to show quite particularly that this initiative involves several fundamental aspects: political, economic, relational and symbolic.
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