La communication durable vue par les professionnels de la communication. Une approche exploratoire des actions et représentations des acteurs

Abstract : We present the preliminary results of a qualitative study conducted among communication consultants and communication officers in organizations. This study examines the concept of sustainable communication. The main results show that the concept of sustainable communication is subject to multiple interpretations by communications professionals. This concept refers to notions such as sustainable or responsible communication, the harmful influence of greenwashing practices and the examination of the communicative saturation. The early results of this study lead us to question the relevance of studying the concept of sustainable communication as a boundary object.
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Submitted on : Tuesday, June 4, 2019 - 3:13:10 PM
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Christian Marcon, Sylvie Grosjean. La communication durable vue par les professionnels de la communication. Une approche exploratoire des actions et représentations des acteurs. Revue COSSI : communication, organisation, société du savoir et information, Groupe de recherche international en information, communication et documentation durables, 2016. ⟨hal-02147222⟩

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