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La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?
La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?
Abstract : Tourism becomes an increasingly competitive market. The challenge of destinations relies on the capacity to reinvent oneself. This paper analyses le concept of tourism destination as a strategic tool for tourism development. We propose a form of territorial organization based on quintuple helix model. This one allows to ensuring the necessary agility for the success of a tourist mutation.
Cited literature [97 references]
https://hal.univ-reunion.fr/hal-02144769
Contributor : david perrain Connect in order to contact the contributor
Submitted on : Friday, May 31, 2019 - 1:42:08 PM
Last modification on : Friday, February 25, 2022 - 8:01:20 AM
Contributor : david perrain Connect in order to contact the contributor
Submitted on : Friday, May 31, 2019 - 1:42:08 PM
Last modification on : Friday, February 25, 2022 - 8:01:20 AM
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