Abstract : Tourism becomes an increasingly competitive market. The challenge of destinations relies on the capacity to reinvent oneself. This paper analyses le concept of tourism destination as a strategic tool for tourism development. We propose a form of territorial organization based on quintuple helix model. This one allows to ensuring the necessary agility for the success of a tourist mutation.
David Perrain, Philippe Jean-Pierre. La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?. Conférence AFMAT 2019, IAE de Perpignan, May 2019, Perpignan, France. ⟨hal-02144769⟩