The smart destination strategy, a key factor for changes in vulnerable tourist destinations?

La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?

David Perrain (1) , Philippe Jean-Pierre (2)

1 CEMOI - Centre d'Économie et de Management de l'Océan Indien
2 IAE La Réunion - Institut d'Administration des Entreprises - La Réunion

Tourism becomes an increasingly competitive market. The challenge of destinations relies on the capacity to reinvent oneself. This paper analyses le concept of tourism destination as a strategic tool for tourism development. We propose a form of territorial organization based on quintuple helix model. This one allows to ensuring the necessary agility for the success of a tourist mutation.

Mots clés: Smart destination; tourism competitiveness; Tourism management; Governance; smart tourism

Domaines: Economies et finances; Gestion et management

David Perrain, Philippe Jean-Pierre. La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?. Conférence AFMAT 2019, IAE de Perpignan, May 2019, Perpignan, France. ⟨hal-02144769⟩