Skip to Main content Skip to Navigation
Journal articles

Gérer l’erreur : le quotidien décisionnel d’un institut de sondages

Abstract : This research focuses on one of the leading companies amongst the French poll private institutes providing its clients with political, advertising and marketing studies. Based on a sequence of participating observations realized between 1989 and 1991, it attempts to describe the work of the market research specialists and their intermediate managers and stress the gap these intellectual workers are confronted with on a daily basis, i.e. producing recognized studies which attest the reliability of the company on one hand, managing, on the other hand, a flow of errors appearing in these studies.
Complete list of metadata
Contributor : Eve LAMENDOUR Connect in order to contact the contributor
Submitted on : Tuesday, December 3, 2019 - 9:32:33 AM
Last modification on : Thursday, May 12, 2022 - 3:39:42 PM
Long-term archiving on: : Wednesday, March 4, 2020 - 12:53:27 PM


Dans la fabrique du chiffre.pd...
Files produced by the author(s)



Eve Lamendour. Gérer l’erreur : le quotidien décisionnel d’un institut de sondages. Entreprises et Histoire, Eska, 2015, 79 (2), pp.160-173. ⟨10.3917/eh.079.0160⟩. ⟨hal-02144006⟩



Record views


Files downloads