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Rethinking Baker-Miller Pink through gender studies

Abstract : Alexander Schauss recognised in 1979 the Baker-Miller Pink (BMP) as a peculiar shade of pink able to soothe the mind and decrease muscular strength. It is currently used on the walls of several prisons and police custody facilities where it is expected to help calming the inmates. Through various media appearances, BMP became a cultural phenomenon, an “urban legend.” This article intends to rethink the BMP, from its theorisation to its implementation, through a bibliographical synthesis of the works done on it. It is a rereading from the point of view of gender studies, by questioning the importance of the gender of the experimental subjects recruited (mainly men) and the context (male prison) of the experiments. It therefore rethinks the use of pink as an ideological reaffirmation of gender stereotypes, and as a reactivation of homophobia as a system of exercise of power over individuals subject to the "make the man" injunction.
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Submitted on : Thursday, June 6, 2019 - 4:41:25 PM
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  • HAL Id : hal-02141852, version 1


Kévin Bideaux. Rethinking Baker-Miller Pink through gender studies. AIC Interim Meeting : Color and Human Comfort, Sep 2018, Lisbonne, Portugal. pp.727-732. ⟨hal-02141852⟩



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