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Conference papers

Millennial pink: From iPhone to Rihanna: An Analysis of a Color Trend

Abstract : In August 2016, fashion journalist Véronique Hyland wrote an article in New York Magazine where she noted that a wave of pink was gradually invading the world of fashion and design. The emergence of the millennial pink, though recent, consists of a relatively large amount of events that follow each other or overlap. But if the millennial pink is so widespread, it is because the stars, millennial idols, who are very active on social networks like Instagram, also play with this trend, and drain around it a flood of media that relay their adherence to the millennial pink fashion. Thus, next to Rihanna who launched a range of pink clothes in a collaboration with Puma, there are Zain Malik, Drake Solange, or Zoe Kravitz. Any appearance of a star in pink is subject to "buzz", a viral media communication that focuses all the attention, especially on the Internet, for a short period of time. A promotional tactic attractive to the media that publish their articles and get the number of viewers needed on their page to be sufficiently paid by advertisements, and also for the artists, who thus draw attention to themselves and the products they potentially need to sell.
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Submitted on : Wednesday, June 5, 2019 - 6:46:03 PM
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Kévin Bideaux. Millennial pink: From iPhone to Rihanna: An Analysis of a Color Trend. Conferenza del Colore, Gruppo del Colore - Associazione Italiana Colore, 2018, Florence, Italy. pp.293-302. ⟨hal-02141826v2⟩

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