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Pink, gender, and automobile: Marketing and political uses in the automobile

Abstract : Cars are strongly associated with the masculine, while the pink colour is associated with the feminine. By combining these two elements, pink cars articulate differently with gender ideologies, depending on whether they belong to men or women, depending on whether they are shown with men or with women. The gender relations signified by the pink cars must indeed be thought of in their intersectionality with other tie-ins and especially class relations. Through the analysis of several pink car models and different employment contexts, this is to show how the colour and design of an object also articulate with gender.
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https://hal.archives-ouvertes.fr/hal-02140987
Contributor : Kévin Bideaux Connect in order to contact the contributor
Submitted on : Monday, May 27, 2019 - 4:21:15 PM
Last modification on : Wednesday, November 3, 2021 - 6:30:55 AM

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Kévin Bideaux, Guillaume Lebègue. Pink, gender, and automobile: Marketing and political uses in the automobile. Belgium Colour Symposium 2019, May 2019, Gand, Belgium. ⟨10.13140/RG.2.2.24471.83368⟩. ⟨hal-02140987⟩

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