Transport narratif, expérience de consommation et intentions à l'égard d'un dispositif transmédia

Abstract : The aim of this research is to better understand the impact of transmedia storytelling on consumers' experience in the cultural field (e.g. museum, heritage site). Transmedia storytelling refers to the interaction between different forms of media leading to convergence (telling a single story across multiple platforms and formats namely using digital technologies). How can this multidimensionality of platforms allow a greater appropriation of the story and improve consumers' experience with the cultural object? Therefore, in which way can the experience with transmedia lead to a positive attitude towards both transmedia platforms and the cultural object?
Complete list of metadatas

Cited literature [28 references]  Display  Hide  Download

https://hal.archives-ouvertes.fr/hal-02139853
Contributor : Elodie Jarrier <>
Submitted on : Saturday, May 25, 2019 - 8:01:36 PM
Last modification on : Thursday, December 19, 2019 - 1:04:45 AM

Files

DBR_MD_EJ_CP_Symposium Turin 2...
Files produced by the author(s)

Identifiers

  • HAL Id : hal-02139853, version 1

Citation

Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier, Christine Petr. Transport narratif, expérience de consommation et intentions à l'égard d'un dispositif transmédia. International Arts Cultural and Creative Industries Symposium, Sep 2016, Turin, Italie. pp.39-48. ⟨hal-02139853⟩

Share

Metrics

Record views

62

Files downloads

95