Narrative transportation scale: Measure development for transmedia experience

Elodie Jarrier (1) , Dominique Bourgeon-Renault (2) , Maud Derbaix (3) , Christine Petr (4)

1 GRANEM - Groupe de Recherche Angevin en Economie et Management
2 CREGO - Centre de Recherche en Gestion des Organisations (EA 7317)
3 Bordeaux Management School (BEM)
4 LEGO - Laboratoire d'Economie et de Gestion de l'Ouest

To better understand transmedia experience in the cultural context, one needs to focus on narrative transportation as a prototypical form of experiential response with transmedia display. The present article focuses on narrative transportation scale development and presents the results drawn from a first data collection. Dimensions of narrative transportation and an initial pool of items are based on previous research, as well as on an exploratory study intended to understand transmedia experience in a cultural context and the process of narrative transportation. Exploratory factor analysis is implemented, the scale structure is presented and its reliability estimated. This measurement tool will namely enable to highlight causal relationships between narrative transportation and transmedia experience outcomes such as commitment and attachment towards the object of narration.

Mots clés: Transmedia experience; narrative transportation; scale development; quantitative research; cultural context

Domaines: Gestion et management

Elodie Jarrier, Dominique Bourgeon-Renault, Maud Derbaix, Christine Petr. Narrative transportation scale: Measure development for transmedia experience. 14th International Conference on Arts and Culture Management, Jun 2017, Beijing, China. ⟨hal-02139849⟩