Narrative transportation scale: Measure development for transmedia experience

Abstract : To better understand transmedia experience in the cultural context, one needs to focus on narrative transportation as a prototypical form of experiential response with transmedia display. The present article focuses on narrative transportation scale development and presents the results drawn from a first data collection. Dimensions of narrative transportation and an initial pool of items are based on previous research, as well as on an exploratory study intended to understand transmedia experience in a cultural context and the process of narrative transportation. Exploratory factor analysis is implemented, the scale structure is presented and its reliability estimated. This measurement tool will namely enable to highlight causal relationships between narrative transportation and transmedia experience outcomes such as commitment and attachment towards the object of narration.
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Elodie Jarrier, Dominique Bourgeon-Renault, Maud Derbaix, Professeure Associée, Christine Petr. Narrative transportation scale: Measure development for transmedia experience. International Conference on Arts and Culture Management, Jun 2017, Beijing, China. ⟨hal-02139849⟩

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