Toward a deeper understanding of the choice process in child consumers through the concept of the evoked set

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https://hal.archives-ouvertes.fr/hal-02133996
Contributor : Caroline Rouen-Mallet <>
Submitted on : Monday, May 20, 2019 - 11:11:44 AM
Last modification on : Tuesday, May 21, 2019 - 1:23:55 AM

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Caroline Rouen-Mallet, Pascale Ezan, Stéphane Mallet. Toward a deeper understanding of the choice process in child consumers through the concept of the evoked set. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2014, 29 (4), pp.60-88. ⟨10.1177/2051570714558169⟩. ⟨hal-02133996⟩

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