"I love the shopping queens." The receptions of a coaching show

Agnès Bernard (1) , Sébastien Rouquette (1)

1 ComSocs - Laboratoire Communication et Sociétés

How to decorate one's house, cook for one's friends, get dressed? Fashion coaching shows are part of a fundamental trend: providing advice to individuals in search of private happiness (Gori, Goz, 2006). They have been the subject of narrative analysis (Antoine, 2010), content analysis (Spies, 2009) or focused on the digital devices put in place by the channels to complement these programmes (Spies, 2015; Quemener, 2015). This study proposes to focus on reception. In addition to the above-mentioned research, the aim is to shed light on viewer motivations based on a reception study using a comparative approach between three types of viewers: those who claim to like these programmes, those who despise them or pretend to ignore them, and those who only appreciate certain aspects of them.

Mots clés: coaching; image; reception; media; Communication

Domaines: Sciences de l'Homme et Société; Sciences de l'information et de la communication

Agnès Bernard, Sébastien Rouquette. "I love the shopping queens." The receptions of a coaching show. Télévision, 2019. ⟨hal-02121563⟩