. Into and . Development-issn, , vol.1

E. Strategy, , 2014.

, Amsterdam's Circular Economy Roadmap, 2018.

M. Anda and J. Temmen, Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction, vol.67, pp.119-127, 2014.

, Arctik: Communication for Sustainability, 2019.

P. Atansah, M. Khandan, T. Moss, A. Mukherjee, and J. Richmond, When Do Subsidy Reforms Stick? Lessons from Iran, 2017.

J. Baublys, V. Mi?kinis, I. Konstantinavi?i?t?, and V. Lekavi?ius, Energy Efficiency as Precondition of Energy Security, Journal of Security and Sustainability Issues, vol.4, issue.3, pp.197-208, 2015.

F. Beckenbach and W. Kahlenborn, New Perspectives for Environmental Policies Through Behavioral Economics, 2016.

H. Ben and K. Steemers, Household archetypes and behavioural patterns in UK domestic energy use, Energy Efficiency, vol.11, issue.3, pp.761-771, 2018.

, Future Place Leadership, Benchmarking study: Amsterdam -branding at its best, 2018.

S. Bird, Benchmark Criteria for Social Marketing, 2010.

J. Bruwer, B. Roediger, and F. Herbst, Domain-specific market segmentation: a wine-related lifestyle (WRL) approach, Asia Pacific Journal of Marketing and Logistics, vol.29, issue.1, pp.4-26, 2017.

K. Butler, R. Gordon, K. Roggeveen, G. Waitt, and P. Cooper, Social marketing and value in behaviour, Journal of Social Marketing, vol.6, issue.2, pp.144-168

, Case studies on innovative communication campaign packages on energy efficiency

T. Chatterton, An introduction to thinking about'energy behaviour': A multi-model approach, 2011.

, Office of energy efficiency & renewable energy, vol.1, issue.1, 2017.

. Defra, A Framework for pro-environmental behaviours, 2008.

S. Dibb, Up, up and away: social marketing breaks free, Journal of Marketing Management, vol.30, pp.1159-1185, 2014.

T. Dietrich, S. Rundle-thiele, and K. Kubacki, Segmentation in Social Marketing, 2017.

, Emissions Gap Report, 2018.

W. D. Evans, S. K. Pattanayak, S. Young, J. Buszin, S. Rai et al., Social marketing of water and sanitation products: a systematic review of peer-reviewed literature, Social Science & Medicine, vol.110, pp.18-25, 1982.

S. Giorgi, D. Fell, A. Austin, and C. Wilkins, Public Understanding of the Links between Climate Change and (i) Food and (ii) Energy Use (EV0402): Final report. A report to the Department for Environment, Food and Rural Affairs, Brook Lyndhurst. Defra, London, 2016.

R. Gordon, K. Butler, P. Cooper, G. Waitt, and C. Magee, Look before you LIEEP, Journal of Social Marketing, vol.8, issue.1, pp.99-119, 2018.

R. Gordon, S. Dibb, C. Magee, P. Cooper, and G. Waitt, Empirically testing the concept of value-in-behavior and its relevance for social marketing, Journal of Business Research, vol.82, pp.56-67, 2018.

S. Grier and C. A. Bryant, Social marketing in public health, Annual Review of Public Health, vol.26, pp.319-339, 2005.

L. Gynther, I. Mikkonen, and A. Smits, Evaluation of European energy behavioural change programmes, Energy Efficiency, vol.5, issue.1, pp.67-82, 2012.

R. Hahn and R. Metcalfe, The Impact of, Behavioral Science Experiments on Energy Policy. Economics of Energy & Environmental Policy, vol.5, issue.2, pp.27-44, 2016.
URL : https://hal.archives-ouvertes.fr/hal-00657591

, Household energy consumption, 2018.

E. Jonkhof, . Van-der, and . Kooij, Eds.). (n.d.). Towards the Amsterdam Circular Economy, 2019.

R. Korsakien?, M. Tvaronavi?ien?, and R. Smaliukien?, Impact of Energy Prices on Industrial Sector Development and Export: Lithuania in the Context of Baltic States, Procedia -Social and Behavioral Sciences, vol.110, pp.461-469, 2014.

P. Kotler and N. Lee, Social marketing (Fifth edit), 2016.

C. H. Lovelock, P. Patterson, and J. Wirtz, Services marketing: An Asia-Pacific and Australian perspective, 2015.

D. Mckenzie-mohr, Fostering sustainable behavior through community-based social marketing, The American Psychologist, vol.55, issue.5, pp.531-537, 2000.

A. N. Menegaki, A social marketing mix for renewable energy in Europe based on consumer stated preference surveys. Renewable INSIGHTS INTO REGIONAL DEVELOPMENT ISSN, vol.1, 2012.

. Energy, , vol.39, pp.30-39

J. Metag, T. Füchslin, and M. S. Schäfer, Global warming's five Germanys: A typology of Germans' views on climate change and patterns of media use and information, Public Understanding of Science, vol.26, issue.4, pp.434-451, 2017.

S. P. Osborne, From public service-dominant logic to public service logic: Are public service organizations capable of coproduction and value co-creation? Public Management Review, vol.20, pp.225-231, 2017.

K. Peattie and S. Peattie, Social marketing: A pathway to consumption reduction, Journal of Business Research, vol.62, issue.2, pp.260-268, 2009.

S. Peattie and K. Peattie, Ready to Fly Solo? Marketing Theory, vol.3, pp.365-385, 2016.

S. Peattie and K. Peattie, Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory, vol.3, pp.365-385, 2016.

M. Pothitou, R. F. Hanna, and K. J. Chalvatzis, Environmental knowledge, pro-environmental behaviour and energy savings in households: An empirical study, Applied Energy, vol.184, pp.1217-1229, 2016.

E. Ramirez, S. Tajdini, and M. E. David, The Effects of Proenvironmental Demarketing on Consumer Attitudes and Actual Consumption, Journal of Marketing Theory and Practice, vol.25, issue.3, pp.291-304, 2017.

A. Ramos, A. Gago, X. Labandeira, and P. Linares, The role of information for energy efficiency in the residential sector, Energy Economics, vol.52, pp.17-29, 2015.

V. K. Rangan and S. Karim, Focusing the Concept of Social Marketing, Harvard Business Review, 1991.

J. Rentschler and M. Bazilian, Principles for designing effective fossil fuel subsidy reforms, Fossil Fuel Subsidy Reforms, vol.11, pp.180-201, 2018.

, A Concise Guide to Market Research, Springer Texts in Business and Economics, 2014.

R. Smaliukiene, L. Chi-shiun, and I. Sizovaite, Consumer Value Co-Creation in Online Business: the Case of Global Travel Services, Journal of Business Economics and Management, vol.16, issue.2, pp.325-339, 2014.

Q. Song, J. Li, H. Duan, D. Yu, and Z. Wang, Towards to sustainable energy-efficient city: A case study of Macau, Renewable and Sustainable Energy Reviews, vol.75, pp.504-514, 2017.

M. Stead and G. Hastings, Advertising in the Social Marketing Mix, 2018.

P. A. Strachan, R. Cowell, G. Ellis, F. Sherry-brennan, and D. Toke, Promoting Community Renewable Energy in a, Corporate Energy World. Sustainable Development, vol.23, issue.2, pp.96-109, 2015.
DOI : 10.1002/sd.1576

URL : https://pure.qub.ac.uk/portal/files/14406569/Strachan_et_al_Sustainable_development_preprint_2015.pdf

J. Thøgersen, Housing-related lifestyle and energy saving: A multi-level approach, Energy Policy, vol.102, pp.73-87, 2017.

M. Tvaronavi?ien?, G. Mentel, and H. Chyrva, Leadership in Energy Security: Behavioral Patterns and Long-Term Energy Intensity, pp.591-601, 2018.

S. L. Vargo, P. P. Maglio, and M. A. Akaka, On value and value co-creation: A service systems and service logic perspective, 2008.
DOI : 10.1016/j.emj.2008.04.003

, European Management Journal, vol.26, issue.3, pp.145-152