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Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting

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https://hal.archives-ouvertes.fr/hal-02107969
Contributor : Coralie Lucatello Connect in order to contact the contributor
Submitted on : Tuesday, April 23, 2019 - 10:52:11 PM
Last modification on : Tuesday, October 19, 2021 - 10:59:11 PM

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  • HAL Id : hal-02107969, version 1

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Rita Valette-Florence, Virginie de Barnier. Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting. 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior, May 2011, La Londe les Maures, France. ⟨hal-02107969⟩

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