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Back to the Future: When Brand Nostalgia Improves Consumers

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https://hal.archives-ouvertes.fr/hal-02105389
Contributor : Coralie Lucatello <>
Submitted on : Sunday, April 21, 2019 - 12:37:02 AM
Last modification on : Friday, November 6, 2020 - 4:45:55 AM

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  • HAL Id : hal-02105389, version 1

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Aurélie Kessous, Fanny Magnoni, Pierre Valette-Florence. Back to the Future: When Brand Nostalgia Improves Consumers. Monaco Symposium on Luxury: From Tradition to Innovation, Apr 2014, Monaco, France. ⟨hal-02105389⟩

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