Consumers’ intentions to purchase smart home objects: Do environmental issues matter?
Résumé
The literature that investigates consumers' motivations to adopt smart home objects has focused on the egocentric,utilitarian, and functional benefits that smart home objects may provide to consumers. Although smarthome objects have also been acknowledged to promote environmental sustainability, investigation of the influenceof altruistic and ecological motivational variables on consumers' willingness to purchase these productshas been limited. This study presents a conceptual model that considers three relevant altruistic, ecologicalantecedents of eco-friendly product adoption (environmental beliefs, environmental concern, and smart homeobjects' perceived usefulness for the environment) and assesses their influence on the intention to purchase smarthome objects. Furthermore, it uncovers the moderating role of the two dimensions of materialism (success andhappiness) and hypothesizes that they moderate the relationship between environmental concern and intentionsto purchase smart home objects. Structural equation modeling is applied to data from a sample of 641 Frenchrespondents. The results confirm that altruistic, ecological variables do matter in developing intentions topurchase smart home objects. Environmental concern and perceived usefulness positively affect consumers'intentions to purchase smart home objects. Furthermore, both happiness and success negatively moderate theeffect of environmental concern on consumers' intentions to purchase smart home objects.
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