Le Produit

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https://hal.archives-ouvertes.fr/hal-02086131
Contributor : Coralie Lucatello <>
Submitted on : Monday, April 1, 2019 - 10:50:30 AM
Last modification on : Monday, July 15, 2019 - 4:47:31 PM

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  • HAL Id : hal-02086131, version 1

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Fanny Magnoni, Gilles Roehrich. Le Produit. Jean-Marc Ferrandi; Marie-Christine Lichtlé. Marketing, Dunod, pp.116-143, 2014. ⟨hal-02086131⟩

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