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The Value of Consumer Data in Online Advertising

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https://hal.archives-ouvertes.fr/hal-02085279
Contributor : Marc Bourreau <>
Submitted on : Saturday, March 30, 2019 - 4:50:34 PM
Last modification on : Thursday, April 9, 2020 - 5:08:23 PM

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Marc Bourreau, Bernard Caillaud, Romain de Nijs. The Value of Consumer Data in Online Advertising. Review of Network Economics, De Gruyter, 2017, 16 (3), pp.269-289. ⟨10.1515/rne-2017-0066⟩. ⟨hal-02085279⟩

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