Experience copycats: the Compostela case

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https://hal.archives-ouvertes.fr/hal-02062185
Contributor : Veronique Cova <>
Submitted on : Friday, March 8, 2019 - 4:02:03 PM
Last modification on : Saturday, March 9, 2019 - 1:22:26 AM

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Veronique Cova, Bernard Cova. Experience copycats: the Compostela case. Journal of Product and Brand Management, Emerald, In press, ⟨10.1108/JPBM-06-2018-1915⟩. ⟨hal-02062185⟩

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