What are the combinations of patterns of brand engagement leading to high brand loyalty intentions in social media?

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https://hal.archives-ouvertes.fr/hal-02056782
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Submitted on : Monday, March 4, 2019 - 6:06:48 PM
Last modification on : Tuesday, March 5, 2019 - 1:42:18 AM

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Fanny Magnoni, Agnès Helme-Guizon. What are the combinations of patterns of brand engagement leading to high brand loyalty intentions in social media?. Academy of Marketing Science World Marketing Congress, Jul 2016, Paris, France. ⟨hal-02056782⟩

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