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La transparence, de pierre angulaire à pierre d'achoppement des controverses médiatiques

Abstract : Following previous researches on organizational communication, public relations and the issue of public opinion, this work explores the role of "transparency" in media controversies-polemics-especially in the context of pesticides and GMOs. In a changing media environment, this study focuses on institutions in charge of risk assessment and questions the scope and limitations of transparency's implementations for these actors. Through the "Séralini Case", the article explores the difficult application of transparency to different semiotic levels and for different actors. These limits change transparency from a cornerstone of scientific controversy, into a stumbling stone of the polemic in the media and the public sphere.
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Les discours d'influence offic...
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François Allard-Huver. La transparence, de pierre angulaire à pierre d'achoppement des controverses médiatiques. Andrea Catellani; Audrey Crucifix; Christine Hambursin; Thierry Libaert. La communication transparente : L'impératif de la transparence dans le discours des organisations, pp.31-47, 2015, 2875583883. ⟨hal-02056545⟩



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