Жанр как прецедентный феномен в текстах русскоязычной рекламы

Abstract : This article gives the definition of a precedent text, analyses it within the framework of the precedent phenomena theory, and argues in favor of using this concept for analyzing Russian advertising texts. Several said texts that incorporate formal characterizes of other genres will be analyzed within the body of this article.
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https://hal.archives-ouvertes.fr/hal-02014858
Contributor : Olga Litnevskaia <>
Submitted on : Monday, February 11, 2019 - 6:07:47 PM
Last modification on : Saturday, February 23, 2019 - 1:21:04 AM

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Olga Litnevskaia. Жанр как прецедентный феномен в текстах русскоязычной рекламы. Достижения вузовской науки 2018, May 2018, Penza, Russia. 2018. 〈hal-02014858〉

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