Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies

Gianita Bleoju (1) , Alexandru Capatina (1) , Elisa Rancati (2) , Nicolas Lesca (3)

1 Dunărea de Jos University of Galați [Romania]
2 UNIMIB - Università degli Studi di Milano-Bicocca = University of Milano-Bicocca
3 CERAG - Centre d'études et de recherches appliquées à la gestion

Domaines: Gestion et management

Gianita Bleoju, Alexandru Capatina, Elisa Rancati, Nicolas Lesca. Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies. Journal of Business Research, 2016, 69 (11), pp.5524-5528. ⟨10.1016/j.jbusres.2016.04.165⟩. ⟨hal-02014225⟩